{"id":1324,"date":"2011-11-09T17:44:43","date_gmt":"2011-11-09T09:44:43","guid":{"rendered":"http:\/\/www.wineblogchina.com\/?p=1324"},"modified":"2012-01-01T16:45:31","modified_gmt":"2012-01-01T08:45:31","slug":"is-your-wine-blog-readable","status":"publish","type":"post","link":"http:\/\/www.wineblogchina.com\/?p=1324","title":{"rendered":"Is your wine blog readable?"},"content":{"rendered":"

Sylvia Chen<\/strong><\/p>\n

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Have a glimpse online. How many wine blogs are still presenting incredibly long and fancy tasting notes? How many are just providing the old information of wine tasting, food and wine matching? Or regional wine studying?<\/p>\n

Plenty of people wrote wine blog while making duplicates.\u00a0Are these wine blogs readable? I doubt.\u00a0Then it comes out another question. What makes your wine blog readable?<\/p>\n

This\u00a0October, I went to the recent European Wine Bloggers\u2019 Conference in Italia Franciacorta. While enjoying the great food and wine, I met a great number of excellent bloggers. It also makes me to self-reflect and find answers to these questions.<\/p>\n

Be innovative<\/strong><\/p>\n

While most wine bloggers stick to the clich\u00e9 of wine, David Lowe started the tech and wine blog, Bigpinots<\/a>, in mid-2010. His blog opened up a new area of wine blogging by talking about the use of social media techniques in the wine industry. He got thousands of followers on Twitter and his blog drew those fascinated by the mix of technology and wine. Interestingly, he also got a traditional wine blog before.<\/p>\n

Canadian blogger Valerie Brockbank also innovated by creating Wine Dog Review<\/a>. Her starting point was to be friendly and approachable. A wine dog could never be a wine snob. \u201cI write from a dog\u2019s point of view,\u201d Valerie said. \u201cThey are just happy to be at the winery and will not try to distinguish the difference between truffles\u201d<\/p>\n

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Be condensed<\/strong><\/p>\n

\u201cKeep your articles short so that you will make your audience concentrated,\u201d said George M. Taber, author of Judgment of Paris<\/em>.<\/p>\n

Gregory Dal Piaz, editor in chief of snooth.com, wrote articles twice a day with no more than two hundred words.<\/p>\n

Be\u00a0interactive<\/strong><\/p>\n

\u201cTalk with people rather than talk at people\u201d said Gregory. \u201cIt\u2019s a lot of work, you have to go and you have to respond. It can also be pretty upsetting because people will call you an idiot. But if you want to be a good blogger or writer, you have to accept the critics when you are writing!\u201d<\/p>\n

Be authentic<\/strong><\/p>\n

Since thousands of people could get access to your wineblog, it is important to write authentically, \u201cI think the most important thing is to keep researching,\u201d said George Taber. \u201cPeople get lazy after a while and coast on their accumulated knowledge.\u201d<\/p>\n

At the conference, an interesting phenomenon during the storytelling session occurred when people kept quoting the production numbers of a champagne house. The fact originated from Jason Turner, an Austrian wine writer. \u201cI could say that because I\u2019m sure about the fact, but what if others aren\u2019t?\u201d Jason said.<\/p>\n

Luckily he got it right because this figure was tweeted several times around the world! For me, being authentic is an obligation \u2013 NOT A CHOICE.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sylvia Chen Have a glimpse online. How many wine blogs are still presenting incredibly long and fancy tasting notes? How many are just providing the old information of wine tasting, food and wine matching? Or regional wine studying? Plenty of people wrote wine blog while making duplicates.\u00a0Are these wine blogs readable? I doubt.\u00a0Then it comes … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582,4,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=\/wp\/v2\/posts\/1324"}],"collection":[{"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1324"}],"version-history":[{"count":2,"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=\/wp\/v2\/posts\/1324\/revisions"}],"predecessor-version":[{"id":1444,"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=\/wp\/v2\/posts\/1324\/revisions\/1444"}],"wp:attachment":[{"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1324"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.wineblogchina.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}