ASC Fine Wines Appointed Exclusive Mainland China Distributor for Viña Los Vascos
ASC精品酒业被任命为巴斯克酒庄（Viña Los Vascos）中国大陆独家经销商
The new partnership reunites ASC and Domaines Barons de Rothschild Lafite around a Chilean estate that ASC helped establish in China during an earlier chapter of the market
新的合作伙伴关系使ASC与拉菲罗斯柴尔德集团（Domaines Barons de Rothschild Lafite）再度携手，共同深耕ASC曾在中国市场早期阶段助力建立发展的智利酒庄
SHANGHAI, April 30, 2026 – ASC Fine Wines and Domaines Barons de Rothschild Lafite today announced that ASC has been appointed exclusive distributor for Viña Los Vascos in Mainland China.
上海，2026年4月30日 – ASC精品酒业与拉菲罗斯柴尔德集团（Domaines Barons de Rothschild Lafite）今日宣布，ASC已正式被任命为巴斯克酒庄（Viña Los Vascos）在中国大陆地区的独家经销商。
The agreement marks a significant new chapter in the relationship between the St. Pierre family, owners of ASC Fine Wines, and the Rothschild family, bringing renewed focus to one of DBR Lafite’s most important international wine estates at a time when China’s wine market is undergoing structural change.
The partnership also carries important historical meaning. During ASC’s earlier years under St. Pierre family ownership, ASC played a key role in building awareness and distribution for Viña Los Vascos in China, helping introduce the estate to a generation of Chinese trade customers and consumers. Today, with ASC once again under family ownership, both families see an opportunity to bring Los Vascos into its next stage of development in Mainland China — with greater channel discipline, deeper consumer engagement, and a long-term commitment to brand building. DBR Lafite and ASC will ensure a smooth and healthy distribution transition together with current partners.
The announcement comes at a pivotal moment for China’s wine market. As the industry moves beyond an era heavily shaped by institutional consumption, prestige-driven gifting, and obligation-led demand, a new consumer environment is emerging — one centered on quality, authenticity, personal choice, and everyday experience.
“For 30 years, ASC has grown alongside China’s wine market. Our relationship with DBR Lafite has always been one of the meaningful chapters in ASC’s history,” said Don St. Pierre Jr., Executive Chairman and CEO of ASC Fine Wines. “Viña Los Vascos is an Estate we know well and one that ASC helped build in China during an earlier stage of the market. Today, China is entering a new phase — one shaped less by obligation and gifting, and more by personal choice, authenticity, quality, and trust. We believe Viña Los Vascos is exactly the kind of wine that can meet this moment.”
ASC精品酒业执行董事长兼首席执行官沈品同（Don St. Pierre Jr.）表示：”三十年来，ASC与中国葡萄酒市场共同成长。我们与拉菲集团的关系一直是ASC历史上最有意义的篇章之一。巴斯克酒庄是我们非常熟悉的酒庄，ASC在中国市场发展的早期阶段曾帮助其建立地位。如今，中国正进入一个新的阶段——应酬和礼品赠送的影响力减弱，个人选择、本真性、品质和信任变得更加重要。我们相信巴斯克酒庄正是能够契合这一时代的葡萄酒。”
Los Vascos wines — whether the accessible single-varietal wines that express the purity of each grape variety, the Cromas range that celebrates the language of colours in nature, Le Dix, the most profound expression of our terroir, or the new Cañetén, which embodies the future of great Chilean wines — all these wines embody DBR Lafite’s winemaking philosophy and compelling proposition for today’s Chinese consumer. The Estate’s combination of heritage, accessibility, quality, and authenticity aligns directly with the behavioral shifts now shaping China’s wine market, where consumers increasingly choose wine for personal enjoyment, moderation, and social connection.
“We are pleased to begin this new chapter for Viña Los Vascos in Mainland China with ASC and the St. Pierre family,” said Saskia de Rothschild, Chairman of Domaines Barons de Rothschild Lafite. “Our families share a belief in long-term stewardship, quality, and trust. Los Vascos has always represented openness, authenticity, and the pleasure of sharing wine. We believe ASC is the right partner to help the estate connect with a new generation of Chinese consumers.”
拉菲集团董事长萨斯基亚·德·罗斯柴尔德（Saskia de Rothschild）表示：”我们很高兴能与ASC及圣皮尔家族共同开启巴斯克酒庄在中国大陆的新篇章。我们的家族共享对长期管理、品质和信任的信念。巴斯克酒庄始终代表着开放、本真性和分享葡萄酒的愉悦。我们相信ASC是帮助酒庄与新一代中国消费者建立连接的合适伙伴。”
Antoine Granger, Deputy CEO of Domaines Barons de Rothschild Lafite, added: “Viña Los Vascos has strong roots in China, and ASC was an important partner in helping build that foundation. As the market evolves, we need a partner with national reach, disciplined channel management, and a deep understanding of how Chinese consumers are changing. ASC brings those capabilities, together with a long history of trust with DBR Lafite.”
The appointment of ASC as exclusive Mainland China distributor for Los Vascos further strengthens ASC’s portfolio, which has long been defined by a curated selection of family-owned estates and heritage producers from around the world. Viña Los Vascos complements ASC’s existing portfolio by addressing the growing consumer appetite for trusted, high-quality wines that deliver consistency, value, and a meaningful story.
ASC Fine Wines, founded by the St. Pierre family in 1996, returned to family ownership in June 2025. Since then, the company has entered a new phase of development focused on long-term brand stewardship, consumer engagement, channel discipline, and the rebuilding of trust across the wine value chain.
The exclusive Mainland China distribution partnership for Viña Los Vascos represents one of the most significant strategic moves since ASC’s return to family ownership. It underscores a shared commitment between ASC and DBR Lafite to building a sustainable, trust-driven, and consumer-centered future for wine in China — one rooted in substance over spectacle.
In June 2025, ASC returned to family ownership under the St. Pierre family, marking a new chapter focused on long-term stewardship, consumer relevance, trusted partnerships, and disciplined brand building.
