ASC Fine Wines Appointed Exclusive Mainland China Distributor for Viña Los Vascos
ASC精品酒业被任命为巴斯克酒庄（Viña Los Vascos）中国大陆独家经销商
The new partnership reunites ASC and Domaines Barons de Rothschild Lafite around a Chilean estate that ASC helped establish in China during an earlier chapter of the market
新的合作伙伴关系使ASC与拉菲罗斯柴尔德集团（Domaines Barons de Rothschild Lafite）再度携手，共同深耕ASC曾在中国市场早期阶段助力建立发展的智利酒庄
SHANGHAI, April 30, 2026 – ASC Fine Wines and Domaines Barons de Rothschild Lafite today announced that ASC has been appointed exclusive distributor for Viña Los Vascos in Mainland China.
上海，2026年4月30日 – ASC精品酒业与拉菲罗斯柴尔德集团（Domaines Barons de Rothschild Lafite）今日宣布，ASC已正式被任命为巴斯克酒庄（Viña Los Vascos）在中国大陆地区的独家经销商。
The agreement marks a significant new chapter in the relationship between the St. Pierre family, owners of ASC Fine Wines, and the Rothschild family, bringing renewed focus to one of DBR Lafite’s most important international wine estates at a time when China’s wine market is undergoing structural change.
此次合作标志着ASC精品酒业所有者圣皮尔家族与罗斯柴尔德家族之间的关系开启了重要新篇章。在中国葡萄酒市场经历结构性变革之际，双方将重新聚焦于拉菲集团旗下最重要的海外酒庄之一。
The partnership also carries important historical meaning. During ASC’s earlier years under St. Pierre family ownership, ASC played a key role in building awareness and distribution for Viña Los Vascos in China, helping introduce the estate to a generation of Chinese trade customers and consumers. Today, with ASC once again under family ownership, both families see an opportunity to bring Los Vascos into its next stage of development in Mainland China — with greater channel discipline, deeper consumer engagement, and a long-term commitment to brand building. DBR Lafite and ASC will ensure a smooth and healthy distribution transition together with current partners.
此次合作亦承载着深远的历史意义。在ASC早期由圣皮尔家族运营的阶段，ASC曾为巴斯克酒庄在中国建立知名度和分销渠道发挥了关键作用，助力将该酒庄介绍给一代中国行业客户与消费者。如今，随着ASC重归家族所有，两个家族均看到了让巴斯克酒庄在中国大陆进入下一发展阶段的机遇——秉持更强的渠道纪律、更深入的消费者互动以及对品牌建设的长期承诺。拉菲集团与ASC将与现有合作伙伴一道，确保分销体系实现平稳、健康的过渡。
A Wine for China’s Next Chapter | 为中国葡萄酒市场的新篇章而生
The announcement comes at a pivotal moment for China’s wine market. As the industry moves beyond an era heavily shaped by institutional consumption, prestige-driven gifting, and obligation-led demand, a new consumer environment is emerging — one centered on quality, authenticity, personal choice, and everyday experience.
此次宣布正值中国葡萄酒市场的关键时刻。随着行业逐渐超越一个深受团购消费、声望驱动型礼品赠送及应酬需求影响的时代，一个以品质、本真性、个人选择和日常体验为核心的全新消费环境正在形成。
“For 30 years, ASC has grown alongside China’s wine market. Our relationship with DBR Lafite has always been one of the meaningful chapters in ASC’s history,” said Don St. Pierre Jr., Executive Chairman and CEO of ASC Fine Wines. “Viña Los Vascos is an Estate we know well and one that ASC helped build in China during an earlier stage of the market. Today, China is entering a new phase — one shaped less by obligation and gifting, and more by personal choice, authenticity, quality, and trust. We believe Viña Los Vascos is exactly the kind of wine that can meet this moment.”
ASC精品酒业执行董事长兼首席执行官沈品同（Don St. Pierre Jr.）表示：”三十年来，ASC与中国葡萄酒市场共同成长。我们与拉菲集团的关系一直是ASC历史上最有意义的篇章之一。巴斯克酒庄是我们非常熟悉的酒庄，ASC在中国市场发展的早期阶段曾帮助其建立地位。如今，中国正进入一个新的阶段——应酬和礼品赠送的影响力减弱，个人选择、本真性、品质和信任变得更加重要。我们相信巴斯克酒庄正是能够契合这一时代的葡萄酒。”
Los Vascos wines — whether the accessible single-varietal wines that express the purity of each grape variety, the Cromas range that celebrates the language of colours in nature, Le Dix, the most profound expression of our terroir, or the new Cañetén, which embodies the future of great Chilean wines — all these wines embody DBR Lafite’s winemaking philosophy and compelling proposition for today’s Chinese consumer. The Estate’s combination of heritage, accessibility, quality, and authenticity aligns directly with the behavioral shifts now shaping China’s wine market, where consumers increasingly choose wine for personal enjoyment, moderation, and social connection.
无论是展现每种葡萄品种纯净风味的单一品种葡萄酒，颂扬自然色彩语言的科洛（Cromas）系列，最深刻表达我们风土的十世（Le Dix），还是代表智利伟大葡萄酒未来的全新瞰御（Cañetén）——巴斯克酒庄的所有葡萄酒都体现了拉菲集团的酿酒哲学，并对今天的中国消费者具有强大的吸引力。该酒庄在传承、可及性、品质和本真性方面的结合，直接契合了当下塑造中国葡萄酒市场的消费者行为转变——人们日益为了个人享受、适度饮酒和社交联系而选择葡萄酒。
“We are pleased to begin this new chapter for Viña Los Vascos in Mainland China with ASC and the St. Pierre family,” said Saskia de Rothschild, Chairman of Domaines Barons de Rothschild Lafite. “Our families share a belief in long-term stewardship, quality, and trust. Los Vascos has always represented openness, authenticity, and the pleasure of sharing wine. We believe ASC is the right partner to help the estate connect with a new generation of Chinese consumers.”
拉菲集团董事长萨斯基亚·德·罗斯柴尔德（Saskia de Rothschild）表示：”我们很高兴能与ASC及圣皮尔家族共同开启巴斯克酒庄在中国大陆的新篇章。我们的家族共享对长期管理、品质和信任的信念。巴斯克酒庄始终代表着开放、本真性和分享葡萄酒的愉悦。我们相信ASC是帮助酒庄与新一代中国消费者建立连接的合适伙伴。”
Antoine Granger, Deputy CEO of Domaines Barons de Rothschild Lafite, added: “Viña Los Vascos has strong roots in China, and ASC was an important partner in helping build that foundation. As the market evolves, we need a partner with national reach, disciplined channel management, and a deep understanding of how Chinese consumers are changing. ASC brings those capabilities, together with a long history of trust with DBR Lafite.”
拉菲集团副主席安东尼·格兰杰（Antoine Granger）补充道：”巴斯克酒庄在中国拥有深厚的根基，ASC曾是帮助建立这一基础的重要合作伙伴。随着市场的演变，我们需要一个具有全国覆盖能力、严谨渠道管理以及对消费者变化深刻理解的合作伙伴。ASC带来了这些能力，以及其与拉菲集团之间长期建立的信任。”
The appointment of ASC as exclusive Mainland China distributor for Los Vascos further strengthens ASC’s portfolio, which has long been defined by a curated selection of family-owned estates and heritage producers from around the world. Viña Los Vascos complements ASC’s existing portfolio by addressing the growing consumer appetite for trusted, high-quality wines that deliver consistency, value, and a meaningful story.
ASC被任命为巴斯克酒庄在中国大陆的独家经销商，进一步夯实了ASC的产品组合。ASC一直以来以其精选的全球家族酒庄和传承生产商而著称。巴斯克酒庄通过满足消费者对可信赖、高品质、稳定可靠、具有价值及有意义故事的葡萄酒日益增长的需求，完美补充了ASC现有的产品组合。
ASC Fine Wines, founded by the St. Pierre family in 1996, returned to family ownership in June 2025. Since then, the company has entered a new phase of development focused on long-term brand stewardship, consumer engagement, channel discipline, and the rebuilding of trust across the wine value chain.
ASC精品酒业由圣皮尔家族于一九九六年创立，并于二零二五年六月重归家族所有。此后，公司进入了新的发展阶段，专注于长期品牌管理、消费者互动、渠道纪律以及在葡萄酒价值链中重建信任。
The exclusive Mainland China distribution partnership for Viña Los Vascos represents one of the most significant strategic moves since ASC’s return to family ownership. It underscores a shared commitment between ASC and DBR Lafite to building a sustainable, trust-driven, and consumer-centered future for wine in China — one rooted in substance over spectacle.
与巴斯克酒庄达成的中国大陆独家经销合作，是ASC重返家族所有权以来最具战略意义的举措之一。它彰显了ASC与拉菲集团共同致力于在中国打造一个可持续、以信任为驱动、以消费者为中心的葡萄酒未来的承诺——一个立足于内在价值而非表面浮华的未来。
In June 2025, ASC returned to family ownership under the St. Pierre family, marking a new chapter focused on long-term stewardship, consumer relevance, trusted partnerships, and disciplined brand building.
二零二五年六月，ASC在圣皮尔家族领导下重返家族所有权，标志着专注于长期管理、消费者相关性、值得信赖的合作伙伴关系以及严谨品牌建设的新篇章。
