澳洲之旅的相关报道-Joint initiative bears fruit

上月下旬,包括我在内的6家媒体(博客)走访了南澳、西澳,历时10天,因为正在为几本杂志写澳洲葡萄酒之旅的稿件,所以还未发博客。

不过澳洲葡萄酒管理局(Wine Australia)和澳洲旅游局已经有新闻发出。附一下,做个记录。

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Joint initiative bears fruit

Chinese Opinion Leaders Experience Some of Australia’s Best Drops .

http://www.wineaustralia.com/en/News%20and%20Events/News/Joint%20initiative%20bears%20fruit.aspx

kangaroo vine

Six of China’s leading wine and lifestyle opinion leaders have been visiting Australia this month as part of a joint Tourism Australia and Wine Australia initiative to promote Australia’s world class tourism and wine experiences to potential Chinese visitors.

The visiting opinion leaders represent major media titles and wine blog sites in China such as WineOnline, WineBlogChina.com, Vinehoo.com, Wines Info, U Life Magazine, Men’s Uno and the Robb Report, which have a combined following of more than one million Chinese.

Their Australian itinerary has included visits to more than 10 wineries and talks with leading winemakers in the McLaren Vale, Adelaide Hills, Barossa and Margaret River.

Tourism Australia Managing Director Andrew McEvoy said the visiting opinion leaders would help to extend the global message of why There’s nothing like Australia in one of Australia’s most important tourism markets.

“China continues to be a market of increasing significance for Australian tourism and is now our single most important market in terms of value – worth $3.8 billion annually – and key to our long term plans for growth,” Mr McEvoy said.

“Whilst we know that Australia’s nature is incredibly appealing to Chinese travellers, and has helped to drive the demand for our tourism experiences, we want to extend their knowledge that our landscape has also created some of the world’s finest wines. “Hosting these influential opinion leaders will help to spread word-of-mouth advocacy in China about the many and compelling reasons why Australia is a world class tourism destination, especially those experiences that are built around our wine and food offering,” Mr McEvoy said.

Mr McEvoy added the visit followed recent research commissioned by Tourism Australia that shows while Australia’s world class beauty and natural environment are the primary reason why Chinese travellers choose to visit, the country’s wine and food offerings enhance their reasons to visit and the experience when they are here. Wine Australia Chief Executive Andrew Cheesman said the visit would help showcase the quality and diversity of Australian wines and wine regions. “China is Australia’s fastest growing export market for Australian wine, with bottled wine exports to China delivering double digit growth in both value and volume this year,” Mr Cheesman said.

“Australian wines are fast gaining a reputation in China for their high quality, and the diversity of styles means they are very well matched with Chinese cuisines. “Education and engagement of consumers, sommeliers, wine educators, importers, media and other key influencers is central to Wine Australia’s strategy in China and this visit by some of China’s media opinion leaders is a major part of that.”

South Australian wineries involved in the visit have included: Hardy’s Tintara, Angove McLaren Vale, d’Arenberg Vineyard &Winery, Chapel Hill Winery, Petaluma’s Piccadilly Vineyard, Shaw & Smith, The Lane Vineyard, Grant Burge Wines, Jacob’s Creek, and Peter Lehmann Wines.

In Western Australia wineries visited included Fraser Gallop Estate, Stella Bella, Brookland Valley Winery, and Cullen Wines.

Tourism experiences featured on the program in South Australia have included: Cheese and Olive Oil tasting with the producers of McLaren Vale , Cleland Wildlife Park, Star of Greece Café’, Hilton Adelaide and Hilton Brasserie, The Victory Hotel, Barossa Trike Tours, Novotel Barossa Resort and Harry’s Restaurant in South Australia.

Western Australian tourism experiences have included: Pullman Resort Bunker Bay, Margaret River Gourmet Escape, Naturaliste Charters Whale and Dolphin Eco-Tours, Swan Jet Adventures, The Bell Towers, The Trustee Bar & Bistro, Busselton Jetty & Underwater Observatory, Esplanade Hotel Fremantle, Little Creatures Brewery, The Round House, Didgeridoo Breath, Cottesloe Beach, Crown Perth, Kings Park, Wandering West Tours, Perth Mint, and Must Wine Bar.

In the past year Australia welcomed 606,400 visitors from China (September 2012 year end), making it the second largest source market for visitors after New Zealand. As part of Australia’s Tourism 2020 strategy, China is expected to grow to as much as $9 billion and 860,000 visitors annually by the end of the decade.

China is Australia’s third largest market for Australian bottled wine exports and the biggest for bottled wine exports above A$7.50 per litre, ahead of the US and Canada. China’s demand for premium wine continues to drive strong growth in the higher priced Australian wine segments, with the above A$10.00 per litre segment a stand‐out, up 37 per cent. The average value per litre of Australian bottled imports to China is now for the first time higher than the average for French wines.

法国卢瓦尔河谷(Loire Valley)葡萄酒圣诞午宴-陈年酒专场2012

法国卢瓦尔河谷葡萄酒圣诞午宴-陈年酒专场2012
Loire Valley Wines Old Vintage Christmas Banquet 2012

陆江(Maxime LU)/万欧兰葡萄酒俱乐部

2012年12月12日,正好北京下雪,有幸被法国卢瓦河谷葡萄酒协会中国大陆区公关总代理于吉香港有限公司邀请,参加由法国卢瓦河谷葡萄酒协会在北京前门23号布鲁宫,举办的法国卢瓦尔河谷葡萄酒圣诞午宴-陈年酒专场。

活动现场看到还有北京的多家葡萄酒媒体和一些业内人士参加。这次活动旨在让北京的葡萄酒专业人士了解到卢瓦河葡萄酒的陈年实力,以及配菜的潜力。卢瓦河谷葡萄酒协会的推广大使在席间与大家讲解每款酒的特质和相关知识。

Loire Valley Wines  Old vintage

卢瓦河谷的老年份酒以往试的不多,尤其事先看到酒单,有一些不是以陈年见长的卢瓦河谷子产区的酒,吊足我的胃口。甚至为此我还推掉了另一场品酒午宴。当然最终觉得庆幸,这场品酒会里的一些酒甚至是从法国的酒窖里直接背过来的,本身存世就已不多。

闲话少说,直接上酒评:

Loire Valley Wines  Old vintage

Muscadet Sevre et Maine sue lie – Cuvee speciale 1995 – Domaine Alain Oivier

浅金黄色,白花,矿物,橘子酱,酵母,还有点青苹果和杏仁气息;饱满圆润,酸度强,活跃,平衡;回味中长,已到顶峰,开始要走下坡。 这应该是我第一次试那么老的Muscadet Sevre et Maine sue lie,有些惊叹于他的陈年实力。1995年在当地,看来也是个值得重视的年份,只是光芒被超级年份1996给遮住了。。

Sancerre- Jadis 2002 – Henri Bourgeois

深金黄色,熟苹果,矿物,蜂蜜,牛油果气息,后来转为香草,坚果主导,馥郁;重酒体,饱满,凝缩,充盈口中,圆润之极,酸度中强;回味长,还有很强陈年实力。 这款酒的表现,如果在盲品中,我断然不会将他与Sancerre挂上钩,尤其口感。

Saumur Champigny – Roches Neuves 1990 – Domaine Thierry Germain

青辣椒和干枯树叶为主,随后松露,黑巧克力,皮革,动物皮毛;中重酒体,单宁中弱,酸度中,细腻柔和,甘美;回味中长,有点酒芯巧克力味道。开始的辛辣气息极为霸道,有点讨嫌,不过后期演变柔化甘美。

Menetou Salon Rouge – 1996 – Domaine Pholippe Chavet

山楂,黑巧克力,果味充沛,少量湿羊毛,青春犹在;中重酒体,单宁中强,细腻精致,酸度中强,活跃,平滑,有结构;回味长,愉悦平静。惊叹于他的青春活力,1996是当地的超级年份,看来名不虚传。

Montlouis Moelleux 1997 – Domaine de Cray

杏干,热带水果,中重酒体,酸度中强,果味,平衡,愉悦,还有点小清新,回味中等。

Loire Valley Wines  Old vintage

Loire Valley Wines  Old vintage

Loire Valley Wines  Old vintage